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Invesco Perpetual may strike up the old brand

Invesco Perpetual is employing market research consultants to find out whether it should change its name back to Perpetual for the retail market.

The options are believed to be calling the firm either Inv-esco or Perpetual or sticking with Invesco Perpetual.

The move follows a Money Marketing online poll in which 66 per cent thought Perpetual should be reintroduced as a stand-alone brand.

Invesco Perpetual has already brought back Perp-etual’s familiar mountain logo after changing its advertising at the end of 2000 when Inv-esco took over Perpetual.

The firm was unavailable for comment.

Egg Design and Marketing director Martin Fox says: “This is an option well worth considering because Perpetual is a stronger brand. The comp-any have not done enough to integrate the two brands since the merger. I am a huge fan of research when it is done well and with a business objective. It cannot just be ignored because a company does not like what it says.”


BBB relaunches DA channel

Berkeley Berry Birch is relaunching its directly authorised channel as Berkeley Direct, offering IFA firms a core service with a 2.5 per cent charge.

A wealth of advice

I have been reading a great deal of press comment recently, about depolarisation and the benefits of using an independent “financial planner”who would be prepared to work on a fee basis rather than take commission from product sales. Can you explain to me how this works and how I would benefit?

Skandia widening platform range

I would like to refute strongly the allegation by an IFA in last week’s Money Marketing that Skandia is not adding other multi-manager funds to our platforms.


Case study: administration — implementing a management log

Our client is a leading video game and publishing company best known for its console role-playing game franchises. The client provides a number of benefits, at varying levels and cost that attract a P11d liability. With the absence of a management log to track data for benefit movements, enormous administrative and therefore cost implications were occurring each year just to comply with P11d reporting requirements.


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