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Invesco Perpetual may strike up the old brand

Invesco Perpetual is employing market research consultants to find out whether it should change its name back to Perpetual for the retail market.

The options are believed to be calling the firm either Inv-esco or Perpetual or sticking with Invesco Perpetual.

The move follows a Money Marketing online poll in which 66 per cent thought Perpetual should be reintroduced as a stand-alone brand.

Invesco Perpetual has already brought back Perp-etual’s familiar mountain logo after changing its advertising at the end of 2000 when Inv-esco took over Perpetual.

The firm was unavailable for comment.

Egg Design and Marketing director Martin Fox says: “This is an option well worth considering because Perpetual is a stronger brand. The comp-any have not done enough to integrate the two brands since the merger. I am a huge fan of research when it is done well and with a business objective. It cannot just be ignored because a company does not like what it says.”

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