Invesco Perpetual has appointed Blackrock head of Emea marketing David Bower as head of marketing for the Emea region.
Bower will have responsibility for the development and management of all marketing capabilities across the Emea region and will report to head of distribution Ian Trevers.
Prior to Blackrock, Bower was Barclays Global Investors country marketing director, iShares Emea, and headed retail investment practice at Ernst and Young.
The appointment follows news in December that Invesco head of marketing Rick White was leaving the firm.
Invesco sales director Craig Newman and sales manager Simon Dale also left late last year.
Trevers says: “This is a key appointment that positions us to develop our marketing capabilities to meet the needs of our clients, investment and distribution teams across the Emea region.”
Invesco has also confirmed chief marketing officer for Continental Europe Carsten Majer will be given responsibility for marketing the Emea Institutional business.
This is in addition to his existing marketing responsibilities for Invesco’s cross-border business.
Carsten will report directly to Bower.
AWD Chase De Vere head of communications Patrick Connolly says: “Investment companies, like the rest of the industry, have a number of challenges ahead of them post-RDR.
“The changing outlook for distribution channels will have an impact on the success of investment companies in the future.
“How they go about distributing funds to market is going to be a major consideration and it is extremely important to make sure they have the right people in place to make that happen.”