Freeman, 55 has been with Intrinsic since the business was formed in 2006, initially as sales director before becoming managing director of distribution last year.
He was formally approved by the FSA on Wednesday and Intrinsic announced his hire to appointed representatives at the group’s national members meeting in London yesterday.
Chairman Lord Sandy Leitch says: “Richard has been an outstanding sales director for us. His immense drive and inspirational leadership have been instrumental in establishing our business. Richard will be an excellent chief executive for Intrinsic.”