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Intrinsic could rebrand into IFA and restricted channels

Freeman: ‘Consolidate our brands accordingly’
Freeman: ‘Consolidate our brands accordingly’

Intrinsic Financial Services is considering consolidating its brands into two distinct channels, separating its IFAs from its restricted advisers.

The network is looking at whether it should consolidate Intrinsic Wealth Management, Intrinsic Mortgage Planning, Intrinsic Financial Planning and Mint Financial Services, which it bought in 2008.

If any rebrand was to take place, national IFA franchise Ashley Law, which joined Intrinsic in 2009, would be retained as a brand as it operates as an appointed representative.

Intrinsic chief executive Richard Freeman says: “When we bought Mint three years ago, Mint advisers thought that as a multi-tied organisation we would turn them into multi-tied advisers. That is not our strategy or our style.”

Freeman says Intrinsic is a multi-channel distribution business that offers a single-tied protection business, a multi-tied mortgage and protection business, a multi-tied financial planning business and an IFA whole-of-market business.

He adds: “We may end up with an Intrinsic IFA whole-of-market brand and a multi-tied or restricted brand. It is too early to say what it will eventually look like but it might be good to coincide with the retail distribution review and consolidate our brands accordingly.”


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