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Intrinsic appoints Keith Baldwin as non-executive director

Intrinsic Financial Services has appointed former Zurich Advice Network chief executive Keith Baldwin as non-executive director.

Baldwin will work alongside current Intrinsic chairman Lord Sandy Leitch and CEO Richard Freeman.

Leitch says: “Intrinsic’s dramatic progress over the last five years has been driven by the strength of our management team. The skills and expertise that our Non-Executive Directors contribute is vital to our success, and to welcome on board somebody of Keith’s talent is a huge boost for our business.”

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