AdviceOnline.co.uk, an internet-based IFA, has set up a discount Isa funds supermarket providing a choice of over 410 funds from 27 companies.
AdviceOnline is one of the UK's first IFAs to use the internet as its only sales tool. Prospective investors can log on for specific independent financial advice without the need for a face-to-face meeting with an IFA.
The supermarket is promising to waive IFA commission on all its lump-sum unit trusts.
Although AdviceOnline lets clients get all their advice on the net, it also gives them the option of face-to-face or phone advice from a network of around 180 IFAs in the UK.
Director Gary Elliott says: “By using our Isa fund supermarket, investors have great flexibility and can spread their investment over many different investment managers and funds, which is not poss ible outside a fund supermarket. And people have access to professional financial advice 24 hours a day, seven days a week.”