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Internet IFA launches discount Isa funds supermarket, an internet-based IFA, has set up a discount Isa funds supermarket providing a choice of over 410 funds from 27 companies.

AdviceOnline is one of the UK&#39s first IFAs to use the internet as its only sales tool. Prospective investors can log on for specific independent financial advice without the need for a face-to-face meeting with an IFA.

The supermarket is promising to waive IFA commission on all its lump-sum unit trusts.

Although AdviceOnline lets clients get all their advice on the net, it also gives them the option of face-to-face or phone advice from a network of around 180 IFAs in the UK.

Director Gary Elliott says: “By using our Isa fund supermarket, investors have great flexibility and can spread their investment over many different investment managers and funds, which is not poss ible outside a fund supermarket. And people have access to professional financial advice 24 hours a day, seven days a week.”


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