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Internet bankers prove disloyal

Bank customers are flighty in their internet loyalties, according to a report from the Chartered Institute of Bankers.


Nearly nine out of 10 traditional banks and half of new entrants believe customers are more disloyal to e-banks than traditional branch-based services, the survey says.


Institutions say they will have to offer personalised packaged services, including lifestyle products if they are to retain customers&#39 loyalty.


The Profit Through Knowledge report was published in association with Andersen Consulting management consultancy, and Siebel Systems software provider.


Dr Tony Gandy, author of the report, says: “It seems that the full impact of the e-commerce revolution is hitting home.”

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