International Youth Day: show your young employees they matter

The idea is to bring youth issues to the attention of the international community and celebrate the potential of young people as partners in society.

As an employer you are likely to have a diverse workforce, which may include many young employees. These younger employees have a different outlook and needs from your other employees. For instance, you can’t entice young people with just a pay cheque: they want benefits, bonuses and holistic care.

In our current fast-paced, high-tech world it is increasingly difficult to hold the attention of so-called ‘millennials’ (the first generation to come of age in the new millennium). They get bored easily and want new and interesting information right here, right now. So what can you offer these young people to attract them and retain them?

You can provide them with something useful – they don’t realise how great healthcare benefits or pensions are – so you can show them. We believe that it is important to educate young people on the things that will help them in their lives outside of work. If you provide them with real skills to help with issues like problem debt, getting the saving habit and buying a house you can get them to understand the importance of planning their finances and how the benefits you offer can help them do that.

This will improve the engagement with your benefits, increase motivation and you save money on recruitment and retention costs, to help justify your investment in benefits.

For more information speak to your usual Jelf consultant or visit our website.