National IFA Inter-Alliance is teaming up with British Telecom in a move which will provide BT website users with access to the IFA's fund supermarket and advisers.
The Isa and fund supermarket went live on the BTopenworld website this week following a stockmarket announcement.
Inter-Alliance will have immediate access to BT's 800,000 online customers and both sides expect this number to increase.
BT customers will also have access to off-line financial planning from up to 1,350 Inter-Alliance advisers at 70 locations throughout the UK.
The first phase allows BT customers to research and purchase from around 3,200 funds from 400 providers. The next phase in February will see the company launch an integrated offline and online wealth portfolio management tool.
A spokesman says the deal with the telecommunications giant is the next step in Inter-Alliance's e-commerce strategy and clearly demonstrates BT's dedication to the possibilities of e-commerce.
The firm is set to become the UK's largest national IFA when it fully integrates the 524 tied agents bought from Lincoln Financial Services last year. It recently completed the initial phase of this integration when it transferred the agents to the group. It is estimated the Lincoln salespeople bring around 80,000 clients.
Inter-Alliance chief executive Stuart McGreevy says: “This is an exciting strategic partnership. It is pretty ground-breaking stuff. Not many IFAs can say they have an appoin ted representative like BT. The deal brings substantial benefits to our clients and to our practitioners.”