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Inter-Alliance in revamp of MyNetWorth

National IFA Inter-Alliance is relaunching its MyNetWorth wealth management service as part of its continuing programme of improvements.

The IFA says MyNetWorth, designed to give clients one central online point where they can access up-to-date information on all their personal finances, has been revamped to increase the speed and efficiency of the service.

The first phase of ongoing improvements has been completed to offer improved functionality and faster download speeds. Based on latest prices, MyNetWorth allows clients to check the value of pension funds, equities, unit trusts, investment trusts, insurance funds and Peps.

The service allows clients to see how market changes are affecting their investment portfolio and improve their wealth management without spending time on offline research.

Over the coming months, Inter-Alliance intends to add further new features to the service including email and mobile phone alerts to tell clients of any changes affecting their investment portfolio.

News stories on financial issues will be put on the website and new comparison and personalisation tools will be added.

E-business development director Janine Menasakanian says: “This new functionality makes MyNetWorth much faster and easy to use. This is phase one of a summer programme of improvements. We are excited and confident that these advances, combined with access to offline advice, will help make MyNetWorth the industry leading online wealth aggregator.”

Zurich Financial Services premiered its first television advertisement last week starring actor Peter O&#39Toole.

The ad is showing on satellite television and features Zurich&#39s involvement with rugby, including its sponsorship of the Lions&#39 tour of Australia.

Zurich is the official sponsor of the Lions&#39 tour and broadcast sponsor of the tour&#39s live coverage on Sky Sports and Talksport radio.

The company will also receive mentions before and after each commercial break during the live coverage of the Lions&#39 tour on Sky Sports.

The group hopes the advertising will improve awareness of its brand, particularly when its Allied Dunbar network becomes the Zurich Advice Network later this year.

Filmed on location in Scotland and Twickenham, the ad features a cameo performance from Harlequin prop forward Jason Leonard.

Zurich director of strategy, marketing and communications Wallace Dobbin says: “Zurich&#39s involvement with the Lions&#39 tour is a natural extension of our deep-rooted partnership with rugby union.

“The outstanding success of this season&#39s Zurich Premiership and Championship tournaments have demonstrated the tangible business benefits of Zurich&#39s commitment to the sport.”


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