National IFA Inter-Alliance has struck a deal with the Prudential to buy its sales force.
The deal means Pru consultants and managers will be made redundant and then offered new opportunities with Inter-Alliance subject to a selection criteria.
Pru life, pension and investment products will remain with the Pru and policyholders will continue to deal with the company through remote channels.
The transition of the sales force from the Pru to Inter-Alliance is expected to be completed by the end of the summer.
Inter-Alliance group chief executive Stuart McGreevy says: “We are delighted to have reached an agreement with the Prudential, which represents a further validation of our strategic and market position.”