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Intelliflo goes net-native to boost users

Intelliflo will be the biggest software provider for the IFA sector within three years, claims chief executive Nick Eatock.

The company is among the five biggest software providers for the IFA market, doubling user numbers from 2,000 to 4,000 since the management buyout from former parent Millfield in January, and Eatock says the firm’s use of “net-native” technology, which focuses on use in conjunction with the internet, will see it overtaking rivals.

Eatock says Intelliflo is the only IFA software provider already using net-native technology across 100 per cent of its business.

He says competitors are trying to go down the same route but says this will be difficult for them to accomplish and very expensive as they will have to convert their current systems.

Eatock completed the £250,000 management buyout of Intelliflo from Millfield at the start of the year after the mer-ger with Inter-Alliance.

He says: “We will be the dominant force in the market over the next three years due to net- native technology. I would imagine others will follow our lead but we have already inves-ted seven years in it.”

1st chief technology officer Paul Creamer says: “We have been working on Microsoft. net for the past two years as Microsoft’s premier European player and are a long way down the road to adopting this technology. We are moving clients across, depending on their preference, and we expect this process to be complete within three years.”

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