Bupa has questioned how Animal Friends Insurance intends to police its offer of discounted life insurance for vegetarians and ensure carnivores do not take out cover.
The not-for-profit insurer, which specialises in pet insurance, is offering 6 per cent discount on life premiums to vegetarians and fish-eaters.
It claims vegetarians are less likely to suffer from a range of chronic diseases and are subsidising meat-eaters.
Bupa individual protection product manager Steve Casey says people may claim to be vegetarian. He says: “It will be interesting to see how the company ascertains the applicants are genuine vegetarians and how it will police them.”
Animal Friends Insurance spokesman Pete Marcus says applicants will be taken broadly on trust.
Marcus says: “We take it on trust at application but if we discover it is untrue then the policy is invalid. We do not think many people will take that risk. There are ways, in a medical sense, to tell whether someone has been eating meat.”
Aegon Scottish Equitable PR manager Mark Locke says: “Some vegetarians do not have a healthy diet so we would not be rating people on diet alone.”