Financial services internet web directory www.find.co.uk has reported a surge in the number of hits in August from people looking for information on insurance services.
Unfortunately for IFAs this demand has mainly been concentrated on motor insurance, which has seen demand jump by 108 per cent.
Insurance services received 42 per cent of the total number of 111,548 hits the site received.
Independent advice and dealing services usurped mortgages and loans usurped mortgages and loans to secure second spot for the month with 38 per cent of the total number of hits.
There was particularly demand for share dealing which increased by 75 per cent.
July's previous chart topper mortgages and loans dropped to third with only 25 per cent of the total number of hits.
Find managing director John Perceval says: "I believe www.find.co.uk now produces more internet traffic to the UK financial services industry than any other single website."