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Insight to rename Rothschild fund range

Insight Investment is rebranding most of the funds it bought last year from Rothschild Asset Management.

The £61m deal, which was struck in December, stipulated that the Five Arrows and Rothschild names would be dropped after a certain period had elapsed. The names will therefore be replaced with Insight branding on May 1.

The change will affect most of RAM&#39s onshore and offshore funds and its multi-manager business, one of the main reasons Insight bought the company. The rebranding of the multi-manager will include its wealth management service – a discretionary service linked to a portfolio of funds – and the wealth builder and dynamic managed funds.

All funds included in the deal will eventually be renamed, subject to regulatory approval.

Managing director (retail) David Norman says: “The pace with which we have completed the rebrand will give all investors and intermediaries great confidence.”

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