View more on these topics

Inscape ads aim for the £50k-plus investors

Inscape, Abbey National&#39s new wealth management service, launches its first national ad push this week covering press, posters, radio and the internet.

The campaign slogan is “Wealth management for the privileged many”, reflecting Inscape&#39s target audience of the four million people in the UK who have at least £50,000 to invest.

Inscape says it will offer this growing market the level of individual attention usually res er ved for the very wealthy.

A network of Inscape advice centres is to be opened where relationship managers will be available to meet clients seven days a week.

Portfolios will be tailored to meet clients&#39 needs, drawing on Inscape&#39s access to fund managers worldwide.

Ads focusing on the differing needs and attitudes of inv estors will run in financial magazines, nat ional broadsheets and reg ional newspap ers.

Inscape advice centres are based in Birmingham, Leeds, London, Watford, Brom ley and Manchester.

Posters featuring images of potential Inscape custo mers will be displayed on roadsides, on the rail network and in taxis.

Five radio ads will go out on various stations. Each ad features an imaginary conversation between an Inscape adviser and client. Online advertising will app ear on lifestyle and financial websites.

Marketing director Jeff Scott says: “Inscape resp onds to the fact that we have a much more democratic distribution in the UK now and a legitimate demand for high-quality face-to-face advice. The assets of the mass affluent are forecast to grow from around £600bn today to £1trillion by 2003.”

Recommended

IFAs urge life offices to clear bonus &#39smoke&#39

IFAs and the Consumers&#39 Association are calling on life offices to make bonus declarations easier for policyholders to understand. The call comes amid accusations that many life offices use “smoke and mir rors” to blur their fall ing investment returns by using a variety of methods to calculate their rates. Many IFAs say the obscurity […]

Will stakeholder be all bark and no bite?

On your marks, get set, woof. If the stakeholder pension is rated in terms of the number of ridiculous puns it produces from the country&#39s personal finance hacks, then success is guaranteed. The theme is working dogs but, rather than dour hill-country types, these sheepdogs are a cutesy, talkative sort. New Labour&#39s campaign is better […]

Fidelity&#39s action starts the great rebate debate

Fidelity&#39s decision to take a stand against brokers which rebate trail commission has been the talk of the investment industry for the past week. But while most IFAs and fund managers applaud the move, their reasons for doing so are very different. Most IFAs value trail commission, especially in view of the forthcoming stakeholder era […]

Pension offices shun WP stakes

At least three major pension players will not be offering with-profits under stakeholder because DSS proposals allowing the inclusion are deemed not practical. Scottish Equitable says it believes some of the Depart ment of Social Secu rity&#39s rules, which include an acc ounting ringfence, need to be ratified by the FSA under the Prudential Supervision […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com