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Inland Revenue&#39s ISA campaign jumps the gun


Consultants Grant Thornton believe the Inland Revenue has jumped the gun with its press campaign promoting Isas.


It suggests the Inland Revenue is overly keen to embark on a marketing campaign based on a concept the financial services industry has not wholly signed up for.


Grant Thornton tax partner Jonathan Riley says: &#34Money spent on the campaign would have been better used to help the public at large understand that a Catmark is no guarantee of overall value.&#34

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