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Ingenious focuses on stockpicking skills

Ingenious Asset Management is increasing its efforts get on the IFA radar but says it is steering clear of marketing-led multi-manager fund launches.

It is courting IFA business for its UK equity fund, described by Ingenious as a multi-manager focus fund, in several ways. It has added a new share class to the fund which enables IFAs to take trail commission and it also intends to expand its distribution through platforms such as Cofunds.

The fund, which is based on three managers selecting their 10 best stock ideas, is already available via Transact. Ingenious believes that further links with other platforms will boost its profile among IFAs.

Managing director Guy Bowles says some multi-manager funds have been marketing-led in that they were promoted on the back of the underlying managers’ brands and past performance.

He says the UK equity fund differs in that its three underlying managers do not run retail funds and the focus is on their stockpicking skills.

Bowles says: “The thing that sets the Ingenious UK equity fund apart is its unique structure and through this it can deliver outperformance. People do not buy past performance, they buy confidence in future performance.

“A few multi-manager funds have not done too well and some IFAs want to find something new.”

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