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Informed Choice in first financial advice podcast

Informed Choice claims it is the first IFA to offer a weekly internet broadcast on personal finance topics for its clients.

The IFA made its first 10-minute podcast on September 8. It is planning to include visual presentations in the future.

Podcasting is a way of making audio and video broad- casts via the internet. Users can download MP3 files to listen to on their PCs or other equipment such as iPods. Clients can download the sound files from the Informed Choice website or through iTunes, the podcast reader from Apple.

Director Martin Bamford says: “We are the first IFA business to offer this. Podcasting has been around for a while but other IFAs have been a bit slow to catch on. There is a flood of information out there and this is quite a nice way to educate and communicate topics. Keeping it audio means people can just plug in their headphones and listen on the move. It is a new way of getting information across.”


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