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Independent focus pays off as R&SA grows business by 85%

Royal & Sun Alliance achieved an 85 per cent increase in life and pension

business through IFAs in the first quarter of the year.

IFA business grew to £293m in the first quarter compared with £158m during

the same period in 1999.

Total UK life, pension and non-life investments were up by 76 per cent in

the first quarter against the same period in 1999.

The Liverpool-based insurer says the growth occurred as a result of its

new strategy of focusing on profitable areas of business.

R&SA UK life & unit trusts managing director Stephan Pater says: “We are

building closer relationships with IFAs and the market is showing us great

support, with an 85 per cent increase in IFA life and pension business.”

R&SA withdrew from the tied-agency and directsales markets in Decem- ber 1999.

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