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In the Pink over case of mistaken identity

As lookalikes go, Money Marketing is struggling to think of who Pink Home Loans managing director Tony Jones may bear a striking resemblance to but he was mistaken for a celebrity by a friendly Big Issue seller while being snapped for his profile in this week’s MM outside the celebrity hangout and restaurant The Ivy in Covent Garden last week.

When an MM hack explained to the vendor who Jones was, the seller’s sales pitch to flog a copy of the Big Issue was to scream: “Mortgages, mortgages, who needs a mortgage?” Jones, ever the gentleman, handed over a hard-earned 1 but declined a copy of the magazine.

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