The UK was by far the most popular region for fund sales in November with £409m in net retail equity sales, according to the Investment Management Association.
The second most popular region was Europe with £240m in net retail sales for the month.
Meanwhile North America was the only region to suffer outflows in November, with £63m of outflows.
The UK’s popularity in November had more than doubled compared to the previous 12 months when the average net retail sales was £155m.
The Mixed Investment 20-60 per cent Shares was the most popular IMA sector, with net retail sales of £273m.
The second most popular sector, UK All Companies, received net retail sales of £232m – a turnaround from the monthly average of £71m in outflows for the previous 12 months.
The third most popular sector, Property, enjoyed net retail sales of £212m – an increase from the previous 12 months were monthly inflows averaged at £95m.
Hargreaves Lansdown head of venture capital trust research Richard Troue says: “As 2013 progressed investors generally got a lot more confident in the UK recovery.
“I was more surprised to see outflows from the US. But valuations have crept up there and investors have started to move money away.”