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IMA is seeking to emulate ABI on PR strategy

The Investment Management Association is seeking members&#39 help to establish a more coherent PR strategy to redress what it sees as an imbalance between its press coverage and that of the ABI.

The IMA recently hosted a forum with a number of leading fund managers to discuss ways in which it could boost its profile, particularly in relation to its insurance counterpart, which it believes receives more comprehensive coverage.

Senior IMA figures, including chief executive Dick Saunders, wanted to know whether members felt that holding regular PR meetings and ad hoc get-togethers on specific issues would help it become a more effective voice.

It also mooted issuing regular circulars addressing particular areas of interest or concern when they arise.

Issues the IMA is keen to address include the Sandler review, shareholder activism, European legislation and the scrapping of the 10 per cent tax break on equity Isa dividends.

The meeting, which was called at only two weeks&#39 notice, is believed to have been prompted by members&#39 criticism of the way it has dealt publicly with FSA consultations and Government initiatives. But the IMA says it was simply a catch-up consultation.

An IMA spokeswoman says: “We did have a meeting. It was basically a introductory meeting to see where we were with certain issues.”

An industry source says: “It is very positive that the IMA is making strides to ensure it is heard by the key decision-makers who can affect the future of the industry and that it punches its weight against other trade bodies.”

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