The Institute of Financial Planning is setting up a consumer website aimed at putting them in touch with its members.
Visitors to the IFP's financialplanning.org.uk site can get direct online access to the IFP and 165 financial planners who hold the Certified Financial Planner qualification.
To get the CFP, advisers must have the Advanced Financial Planning Certif ication or equivalent and show a practical application of their knowledge when dealing with clients.
Consumers can search online for individual planners by geographical location, area of expertise or by name if they are looking for a particular IFA.
Full details on individual financial planners are then provided online giving their qualifications, typical client types and charges.
IFP chief executive Nick Cann says: “This new website provides a valuable service for investors who are looking for highly qualified and impartial advice. Financial planners offer a comprehensive view of people's current and future financial needs, helping them to get better value for their assets and income.”