The Institute of Financial Planning has undergone a rebrand and replaced the logo used by the professional body since it launched in 1986.
The IFP will use its new logo and graphics from today, with new brandmarks for the IFP, accredited financial planning firms and accredited paraplanners available to download from the IFP’s website.
The new logo will be followed by a major upgrade of the IFP website, including the IFP’s consumer-facing website. The IFP plans to launch a new consumer brand in association with the IFP to help raise awareness of the financial planning process.
IFP president Rebecca Taylor says: “It is great to see this new look and brand image for the IFP. These are exciting times for the financial planning profession and I believe its new softer visual image is a much better reflection of the IFP’s real character and values.”
IFP communications director Sue Whitbread says: “Refreshing our brand and image helps us to remind practitioners and consumers more broadly that this is a profession that we are proud to represent.”