The Institute of Financial Planning has undergone a rebrand and replaced the original logo used by the professional body since it launched in 1986.
The IFP has begun using its new logo and graphics, with new brandmarks for the IFP, accredited financial planning firms and accredited paraplanners available to download from the IFP’s website.
The new logo will be followed by a major upgrade of the website, including the consumer-facing section. The professional body plans to launch a new consumer brand in association with the IFP to raise awareness of the financial planning process.
IFP president Rebecca Taylor says: “It is great to see this new look and brand image for the IFP. These are exciting times for the financial planning profession and I believe its new softer visual image is a much better reflection of the IFP’s real character and values.”
Aurora Financial Planning chartered financial planner Aj Somal says: “It is good to see the IFP freshen up its brand and give it a more modern feel. I am glad the IFP is investing time and money into raising consumer awareness about the benefits of financial planning.”