View more on these topics

IFP reveals new logo in rebranding drive

Rebecca-Taylor-700x450.jpg
IFP president Rebecca Taylor

The Institute of Financial Planning has undergone a rebrand and replaced the original logo used by the professional body since it launched in 1986.

The IFP has begun using its new logo and graphics, with new brandmarks for the IFP, accredited financial planning firms and accredited paraplanners available to download from the IFP’s website.
The new logo will be followed by a major upgrade of the website, including the consumer-facing section. The professional body plans to launch a new consumer brand in association with the IFP to raise awareness of the financial planning process.

IFP president Rebecca Taylor says: “It is great to see this new look and brand image for the IFP. These are exciting times for the financial planning profession and I believe its new softer visual image is a much better reflection of the IFP’s real character and values.”

Aurora Financial Planning chartered financial planner Aj Somal says: “It is good to see the IFP freshen up its brand and give it a more modern feel. I am glad the IFP is investing time and money into raising consumer awareness about the benefits of financial planning.”

IFP new logo.jpg
The IFP’s new logo

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com