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IFonline celebrating advent of mortgage trading platform

IFonline is targeting IFAs with a marketing drive ahead of its launch later this year.

A series of ads will run in the financial trade papers every week until Christmas. They will be backed by a direct mailshot to IFAs in the next few weeks.

The focus of the ads is the mortgage trading platform&#39s plans to sign up a new lender each week. The first ad welcomes First Active on board.

IFonline has also hired a new head of marketing and head of sales. Former Bank of Ireland marketing specialist Mike Douglas has taken over the same brief at IFonline. Colin Preston joins as head of sales from DBS, where he was director of mortgages.

IFonline says it is reviewing its ad agency as its three-month contract with Citigate Albert Frank ends. The choice has been narrowed down to Citigate and rival agency CCHM.

Head of marketing Mike Douglas says: “This campaign aims to demonstrate that the independent mortgage trading platform from IFonline is a reality and not merely a vision of the future.”

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