Asked ‘what is the best thing the new year could bring to improve your working life?’, 44 per cent of respondents to the online survey say a change of regulator.
Twenty-one per cent of advisers say they want providers to focus more on helping advisers and 19 per cent say they want a change of government.
Just 15 per cent say they want more consumer confidence in financial services in 2010.
Marketing Innovation Forum co-founder Derek McGuire says: “As tends to be the case with any regulator, they’ve come in for their fair share of criticism, not helped by their recent publicity around expenses and bonuses.
“What is more refreshing to see is that advisers don’t perceive consumer confidence in financial services to have taken too bad a dent, as that is as important a cornerstone of our economy as the regulatory framework. Provided there remains a client base whose confidence in our industry is not irreparable, the excellent advisers surviving today’s challenges will continue to steer them through the available products, regardless how challenging the environment.”