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IFAs to increase platform usage, says Skandia

Nearly two thirds of IFAs expect to do more business on platforms over the next 12 months, Skandia research reveals.

The research found that existing platform users expect to do 60 per cent of their total business on platforms in the next year.

Of those IFAs surveyed, 85 per cent said being able to consolidate clients’ investments in one place, on a platform, will encourage them to do more business that way.

Seventy one per cent of respondents said improved service offerings from platform providers and the availability of better online tools were key factors in increasing platform use.

Skandia head of proposition marketing Peter Jordan says: “With platform technology enabling advisers to improve the service they offer clients, it is clear that platform usage is set to grow in the next 12 months.

“Consolidated portfolios can be managed efficiently from a platform because as well as giving the adviser and their client a single view of their investments they also provide tools that can help build a tailor-made portfolio which can be monitored over time.”

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