View more on these topics

IFAs to increase platform usage, says Skandia

Nearly two thirds of IFAs expect to do more business on platforms over the next 12 months, Skandia research reveals.

The research found that existing platform users expect to do 60 per cent of their total business on platforms in the next year.

Of those IFAs surveyed, 85 per cent said being able to consolidate clients’ investments in one place, on a platform, will encourage them to do more business that way.

Seventy one per cent of respondents said improved service offerings from platform providers and the availability of better online tools were key factors in increasing platform use.

Skandia head of proposition marketing Peter Jordan says: “With platform technology enabling advisers to improve the service they offer clients, it is clear that platform usage is set to grow in the next 12 months.

“Consolidated portfolios can be managed efficiently from a platform because as well as giving the adviser and their client a single view of their investments they also provide tools that can help build a tailor-made portfolio which can be monitored over time.”


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm