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IFAs tell investment trusts to improve marketing

IFAs have told investment trusts to spend more money on marketing themsleves, according to an AITC survey.


The survey consisted of 30 in-depth interviews with IFAs, institutional shareholders and journalists, and was conducted in December last year.


It was carried out to will help it shape the organisations marketing strategy over the coming year.


IFAs were found to view investment trusts as a wholesale route into professionally managed funds, with split level trusts being particularly popular.


However, they said trusts had been prevented from marketing themselves fully, considered liquidity to be a problem, and said the flow of information from the sector was weak.

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