IFAs consolidated their position as the dominant distribution channel for 'non bank' personal finance products sales in the third quarter of 1998.
Their market share rose to 60 per cent in the third quarter of 1998 from 57 per cent in the second quarter according to IFA Promotion.
It says overall sales in markets covered were down to £10.2bn from £14bn in the second quarter of 1998.
It says this is because of the second quarter boom in Pep sales which occurs at the end of the tax year.
Chief executive officer Ann-Marie Martyn says: "IFAs are marketing themselves effectively and some are developing well known specialist brands that rival much larger providers and direct sellers."