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IFAs show their naked ambition

Telegenic IFAs have jumped at the chance of becoming the Jamie Oliver of financial services by bombarding TV production company Felix Productions with their CVs.

More than 500 IFAs contacted the programme maker after an article in Money Marketing revealed the search was on to find the new TV star of a reality-style financial makeover programme planned for airing next year.

The TV company has narrowed the field down to six through a selection process.

It narrowed the 500 applicants down to 35 after reviewing their photographs and carrying out phone interviews.

Felix Productions screentested the 35 candidates.

Three female and three male IFAs aged between 35 and 55 will be called back for a second screen test in the coming months.

Producer Richard Ellingham says: “The IFAs were extremely interesting and entertaining. Their experience as IFAs means they are good at communicating and at ease in front of the camera.”

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