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IFAs say firm&#39s brand strength will attract a buyer

IFAs say they are confident about Swiss Life UK&#39s position in the market and its ability to find a buyer.

They say because of its strong brand name and the size of its book, Swiss Life Group should have no difficulty in finding a company interested in its UK operation.

IFAs point to Scottish Widows, AMP, HBOS or HSBC as potential suitors because none of them currently has a protection arm.

The other name consistently raised is Royal London&#39s new protection business Bright Grey, which has yet to come to market more than a year after the mut-ual said it was launching a protection company.

Cambourne Financial Planning director Mark Loydall says: “It is a real shame because Swiss Life is a very good company in the UK. It is just an indication of how the market is going, with just a few players still remaining.”

John Joseph Financial services consultant Steve Petrie says: “It is surprising because they always come out with a lot of new and innovative ideas. I do not think they will have a problem with finding a buyer. I would not stop recommending the company just because they are up for sale. They obviously have a big book of business and will be attractive to somebody.”

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