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IFAs critical of direct marketing by providers

IFAs have hit out at the direct marketing material that providers send to their customers, a survey showed.
Research from National Savings & Investments found that almost half of all IFAs surveyed thought that providers did not understand client needs.
Around 47 per cent thought that cross-selling to clients was inappropriate and that a 43 per cent thought the direct marketing was a waste of money.
Only one in 20 advisers thought that the direct marketing from providers was any good.

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