View more on these topics

IFAs condemn much marketing material as a waste of resources

Advisers have criticised both business-to-business and business-to-consumer marketing although they particularly want to see a change in marketing directed at themselves.

IFA managers would like to see more customer relationship management rather than broadcast marketing, according to qualitative research from H2B.

They complain about lack of proper consultation on product development and believe much print material is a waste of resources, often off-message and allowing little outside control from the IFA management.

Business-to-consumer adv-ertising is also criticised, with condemnation of detailed product advertising aimed at consumers. IFAs also question the use of marketing through specific newspapers such as the Financial Times, asking whether this is what clients read.

Providers are also criticised for over-elaborate customer materials and brochures.

They welcome brand advertising although big spends were criticised. Some advisers also suggested that some big spends on brand are more appropriate to multi-ties.

The companies also identified a need for the sharing of leads from different parts of the company, particularly as parts of the business begin to specialise by product area.

One fee-based national IFA says: “They should be spending their budget on service rather than marketing. If they are saying &#39Right, our clients are the intermediaries rather than the general public,&#39 what they should be doing is marketing to the intermediaries or the key intermediaries on an individual basis rather than any wider.”


Baillie Gifford and AITC in stakeholder CTFs plea

Baillie Gifford and the AITC have issued an eleventh-hour plea to the FSA for investment trusts to be made eligible for inclusion in stakeholder child trust funds. Baillie Gifford chief executive Chris Fletcher wrote to the FSA urging it to allow investment trusts to be inclu-ded in the CTF stakeholder option on the basis that […]

PPF chief Churchill points to &#39valuable US lessons&#39

Pension Protection Fund chairman elect Lawrence Churchill says the Government has learned valuable lessons from the US about the design of the PPF. Speaking at last week&#39s PMI autumn conference, Churchill said the PPF will give greater importance to the risk-based levy than its US counterpart, meaning that the schemes most likely to claim will […]

West Brom aims for sweet combination

WEST BROMWICH BUILDING SOCIETY All In 4.95% Type: Fixed-rate mortgage followed by discount Fixed term: 12 months Fixed rate: 4.95% Discounted term: 12 months Discount: 1% Minimum loan: £25,001 Maximum loan: Up to 95% of valuation subject to a maximum of £500,000 Income multiples: Up to 3.75 times principal income plus second or three times […]

US equities at the centre of Isis and F&C&#39s new firm

The US equities desk is to form the heart of the investment business of newly merged F&C and Isis. The team has been thrust to the core of the merged firm, F&C Asset Management, which came into being on Monday. A global equities team of 13 is headed by Foreign & Colonial investment trust manager […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm