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IFAs being deluged with marketing material

IFAs says they are being are deluged by indiscriminate marketing from fund management companies.

BestInvest business development manager Justin Modray claimed that he often gets 10 to 15 identical copies of the same factsheet.

Technology and Tech-nical founder Kim North questioned whether enough research has been done into how IFAs want to receive marketing information.

Equal Partners managing director Vivienne Starkey says that for a small operation such as hers, there is not space to store all the marketing material. She also complained that much of the information she receives through the post has out-of-date contact names. She has experienced similar problems with a deluge of email and has resorted to giving out a single email address to marketers.

New Star marketing director Rob Page said there are labour issues with tracking marketing information and making sure advisers were not receiving the same information more than once.

Baring Asset Manage-ment marketing director Ian Pascal said: “There is an ever growing number of requests and an ever growing number of databases with complex types of information on. If the information that IFAs required was all the same, obviously we would just throw it out at everybody but it is resource-intensive to get the stuff out properly.”


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