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IFAs are squids in with leads from net

More than 130 IFAs have been introduced to new clients through a new sales service website Squidshop.com.

The site refers users of thesite to IFAs in their local area free of charge.

IFAs are charged £3 a lead by the service.

The Squidshop says it has received more than 25,000 positive leads even before is has done any advertising. It is now embarking on a £2.5m national advertising campaign, which it expects will result in a massive increase in business.

Squidshop offers users a new way to buy goods and services. By filling in an online form, users can get a quotation for the service or goods they need.

The users are not contacted again until their requirements are met and then only directly by the seller.

Buyers can get quotes from up to 10 suppliers .

The service is also available b y freefone.

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