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IFAs and providers may meet costs

BSkyB&#39s proposed Financial Channel is starting an extended consultation with product prov iders to work out how the channel will be funded.

The company says its approach could involve IFAs and other viewers paying a subscription or providers footing the bill through advertising and other deals.

BSkyB, which says it ant icipates huge interest from providers, is also likely to be chasing the budgets that providers have spent on traditional marketing opportunities, including conferences and roadshows.

Alternatively, The Financial Channel may operate a pay-per-view system for meetings specifically geared to national IFAs, networks, or direct sales or bank staff.

BSkyB head of development Bruce Cuthbert says: “There is a huge amount of roadshows and conferences available to IFAs to meet CPD requirements. For providers, these costs can be high so it is one of the pots of money which might be relevant to funding this.”

Clerical Medical pensions strategy manager Nigel Stammers says: “It is great news and about time. The sector is big enough to warrant this sort of investment.”

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