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IFAP’s David Elms has died

Former IFA Promotion chief executive David Elms has died, after a short battle with cancer.

Elms announced in early October that he was stepping down due to ill-health. He was replaced by marketing director Karen Barrett.

He has been applauded by the industry for “working tirelessly” to raise the profile of IFAs in his 10 years at IFAP.

IFA Promotion chairman David Graham says: “Although fully aware of the health issues which resulted in David’s early retirement last October, his sudden death on Tuesday was both unexpected and shocking. I will miss him a lot.

”David’s drive, enthusiasm and total commitment to promoting the positive benefits of independent, professional financial advice to both consumers and the media, have put IFAP in the strong, influential position it holds today.

All of us at IFAP will continue to fulfil his ambitions for the betterment of the whole of our industry. Our thoughts and support are with his family and friends at this sad time.”

Syndaxi Chartered Financial Planning managing director Rob Reid says: “The success of IFAP in what has been a difficult environment over the last few years was down to David’s single-minded determination to get the message across. It’s just sad that he will not be here to see a professional marketplace come to fruition.”


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There are 4 comments at the moment, we would love to hear your opinion too.

  1. So sorry to hear this news. David had a lot of drive and energy, and he was always supportive of us at IFA Systems Ltd right from our early days as a small firm.

  2. Very sad news. Aside from putting IFAP where it is today, David was always a pleasure to do business with – a keen mind, witty and positive.
    A loss to the industry.

  3. Never the easiest client and once told him to stick his account up his a**e but together with The Gate’s Chris Omotosho, we’d meet regularly and have a giggle – mostly at one anothers’ shortcomings. He’s now gone to a better place where I hope he gets given a decent car and allowed to play King Crimson loudly

  4. What a sad loss to us all.
    David and i jousted a number of times about the need for Bupa to be in or out and he won me over. His enthusiasm was infectious and he will be missed by those who had the luck to have come into contact with him.

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