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IFAP&#39s future is in the balance as Martyn quits

The future of IFA Promotion is in doubt after this week&#39s resignation of

managing director Ann-Marie Martyn.

A split is developing, with some of the 12-member board pushing for a

merger with trade association Aifa in the belief there should be one IFA

organisation. A merger could see IFAP drop its lobbying role to concentrate

on generating enquiries for IFAs.

Chairman Douglas Claisse, whose own position may now be in question, would

only confirm he envisages closer co-operation with Aifa in future. Aifa

association director general Paul Smee says he is still waiting for a

direct approach.

Martyn quit after she failed to secure the backing of the board for a

proposed link-up with internet portal IFA Search, which she claimed would

make IFAP self-funding.

But the board decided not to press ahead with the deal although it had the

support of Claisse, saying promoting one portal would comprom- ise IFAP&#39s

“neutral” stance.

Martin resigned in advance of IFAP&#39s Monday board meeting following weeks

of speculation about her future. Money Marketing reported in April that she

would leave if the IFA Search proposal was rejected.

Martyn has been with IFAP for six years, two-and-a-half of those in the

hot seat. She now intends to take time out to review her options.

The board has already started the search for a new chief executive and is

inviting app-lications. Marketing manager David Elms will run the company

in the interim.

Martyn says: “I had a brilliant time but my focus is not the same as the

board&#39s. There is no animosity. It is the nicest break-up I have ever had.”

Claisse says: “Ann-Marie has done a tremendous job but her brief is

limited and we could not provide her with a challenge any more.”


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