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IFAP using TV and press to push adviser message

IFA Promotion is targeting consumers with a national press and digital TV ad campaign started this month.

The campaign aims to encourage people to visit an IFA. After last year&#39s TV ad trial, IFAP decided to create an identity with which consumers could identify.

Consumer research found the most suitable personality for IFAP would be a male who seems honest, sincere, respectable, wise, trustworthy and approachable.

IFAP is using actor Robin Kermode who was used in the trial ads. He has has appeared on TV in Men Behaving Badly and Never The Twain.

One of the television ads uses a clock face to convey the message that there is no time like now to sort out finances. The other ad highlights the number of financial products available on the market and recommends that consumers seek independent advice. The ads will appear on several channels, including ITV2, The Money Channel and Sky.


Handle with care

Continuing with the intriguing subject of deliberate deprivation in the context of applying for help with long-term care costs – a particularly relevant issue for individuals considering making gifts or investing in potentially disregarded ass ets such as life insurance policies – the following important factors should be considered: If assets are placed in the […]

Gauge value of guarantees

I have received letters from several of my insurers reminding me that my old personal pensions are maturing on my 60th birthday. As you know, I intend to carry on working for a short while. Can I ignore these letters as the last thing I require today is more income on which I will have […]

UK Pru insurance and investment sales down in 2000

Insurance and investment sales of Prudential products through intermediaries fell by 9 per cent to £2.9bn in 2000. Prudential blamed the fall on lower sales of with-profits bonds. Sales of insurance and investment products via Prudential Financial Services fell to £2.3bn last year from £2.5bn in 1999. The company said that this fall resulted from […]

Axa Sun Life – Global High Income Fund

Thursday, 18th January 2001.Type: Oeic.Aim: Income by investing in UK and European corporate bonds.Minimum investment: Lump sum £1,000, monthly £50.Investment split: 100 per cent in UK and European corporate bonds.Isa link: Yes.Pep transfers: No.Charges: Initial 3.5 per cent, annual 1.25 per cent.Commission: Initial 3 per cent, renewal 0.5 per cent.Tel: 01179 890808. 


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