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IFAP urges advisers to look to net

Advisers must concentrate their marketing efforts online, warns IFA Promotion after ending its ad deals with Yellow Pages and Thomson Local.

IFAP says its online requests for IFA details have increased fourfold in the last year and chief executive David Elms says although IFAs can still adver- tise in the print directories in their own right, online should be their priority.

IFAP’s online marketing pack- age offers members a tool to enhance their search entry.

Elms says: “Of the half a million consumers and businesses requesting contact with local IFAs over the last 12 months, more than eight out of 10 are conducted online. The internet has become the research tool of choice.”

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