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IFAP service will aid deaf and blind

Deaf and blind consumers will be able to access independent financial advice through a new service from IFA Promotion.

It will produce consumer literature, including brochures and guides, in Braille, audiotape or large-print format.

IFAP has also set up a freefone mini-com number for deaf people to communicate directly. The mini-com service enables deaf people to send written text messages to IFAP and get text replies.

Chief executive David Elms says: “This will enable people who, up until now, have been limited in how they receive financial advice to access both professional advice over the mini-com as well as proper access to the supplementary paperwork.

“The financial services arena does tend to use jargon, which can be difficult to translate into sign language. The availability of the mini-com can help to cut down on the problem many people have with understanding the language. This should prove to be a useful tool for both the IFA and the consumer.”

DJ Cooke Life & Pensions director David Cooke says: “This is a wonderful idea. People with disabilities have been poorly served in the past. Any thing that helps has to be applauded.”


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