IFA Promotion is linking up with a range of financial consumer websites in an attempt to increase the number of people contacting it for details of local IFAs.
The most recent link-up is with the Daily Mail's website thisismoney.com and more partnerships are in the pipeline for the coming months.
The partnership with thisismoney.com is Ifap's first opportunity to promote what it calls its white-label search facility.
This is a new ready-made search facility which is added on to an existing consumer site with the front page branded to look like that website.
Each time a user runs a search for a local IFA on thisismoney.com, the information is extracted direct from Ifap's own database of over 9,000 IFA firms.
Ifap says is it now offering the most comprehensive database of advisers free of charge which people can use to find an IFA based a wide variety of criteria, such as location or speciality.
The main advantage of the link-up for Ifap is the high amount of traffic generated by the cons-umer sites which could lead to cost-effective leads for members.
Head of marketing and PR David Elms says: “We dominate offline access to IFAs and are developing online capacity to promote advisers through high-profile consumer sites.