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IFAP says women on search service is just what doctor ordered

IFA Promotion plans to add female advisers to its IFA search service

selection criteria which puts consumers in touch with independent advisers.

IFAP says it wants to see consumers given the choice of visiting a female

IFA along the lines of patients being able to request a female doctor.

Other categories to be available soon, depend-ing on consumer tests,

include IFAs who will transact stakeholder pension business and those

specialising in employee benefits.

However, qualifications have been dismissed as a possible selection

category because IFAP believes they are “not relevant” except for niche

areas because all advisers have to pass the benchmark FPC to conduct


IFAP believes it is more important for IFAs to demonstrate their

competence in the job.

The search service is available over the phone and online.

An increasing number of enquiries are dealt with over the net and IFAP

plans to develop the website so information is available instantly rather

than via email.

Acting chief executive David Elms says: “Most women are used to the idea

that they can request a female doctor. It would be nice for IFA practices,


But Sofa spokesman Robert Reid says: “They will struggle to find women in

some parts of the country and I should imagine some women will find the

category patronising.”


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