IFA Promotion members are to be given the option of paying higher membership fees to enhance the potential benefits they receive through the body.
Last week, Money Marketing reported that chief executive David Elms is urging advisers to recognise the value that IFAP offers to their businesses and be willing to pay for it.
For a regular flat fee, a member firm's entry will be placed in a coloured box on the list presented to enquirers in a bid to draw in more business.
Users will be able to click directly through to a firm's websites, waive their confidentiality and request an immediate call-back and get details about the IFA emailed to them.
The online search engine will continue to deliver results for all members in order of how close each IFA is to the enquirer's postcode but the new marketing package will give IFAs the opportunity to differentiate the way their details are displayed online.
Currently, IFAP members pay a one-off fee of £250 per firm headquarters and £100 per branch. The body has yet to reveal details of how much extra the service will cost.
Elms says: “This is a fantastic marketing opportunity for those member IFAs keen to differentiate their online offering.”