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IFAP guides the way to getting on the net

IFA Promotion has published the third edition of its guide to help IFAs get their business online and make the most of an internet presence.

IFAP itself has seen the number of online referrals increase dramatically over the past two years with 70 per cent of enquiries now handled on the internet.

It says that only around 41 per cent of its members have established themselves online.

The guide sets out to help anyone starting out with the internet, what factors should be considered when setting up a site and how to develop the site.

It also contains a directory of firms offering internet services relevant to IFA firms. This edition has expanded the number of firms covered and gives updated information.

A section has been added which gives contact details of departments dealing with e-commerce in IFAP&#39s sponsor provider firms.

Chief executive David Elms says: “IFAs who are yet to establish a web presence risk losing out. If you are not in the virtual high street, there is a risk that consumers and business will remain oblivious to your services . Worse still, they may not find them at all.”

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