IFA Promotion has set up a website as part of its campaign to keep polarisation.
IFAP says the site aims to get public support for the regime which it says is a transparent system giving consumers access to truly independent advice.
The site, www.saveindependentfinancialadvice.co.uk, has an online petition for consumers to record their support for the campaign.
IFAP is talking to financial and consumer organisations such as the AITC and the Consumers' Association to gain their support.
IFAP acting chief executive David Elms says: “Consumers' views have not been taken into account in the new proposals.”
AITC director general Dan iel Godfrey says: “Obviously, we are for independent advice and polarisation and the online consumer petition is a good idea to raise the profile of the campaign. But as well as explaining why independent advice must be kept, we need to offer proposals on improving it.”