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IFAP enlarges media directory

IFA Promotion has published a second edition of its press services directory which gives media information on UK IFAs.

IFAP claims the guide helps generate publicity for IFAs, which builds respect among existing clients and attracts new customers for IFAs listed.

The new edition gives information on 105 IFAs, up by 40 per cent on the 63 entries in the previous edition issued last summer.

More than 1,000 copies of the guide will be issued to press, TV, radio and online journalists.

The guide includes contact details for IFAs, their areas of expertise, their experience of dealing with the media, the number of registered individuals in the firm and their hourly rate.

It also gives details of any female RIs in the practice, which network the firm is a member of and includes a photo of the main spokesperson where available.

For IFAs who agree to be included in the guide, the commitment could involve providing case studies and giving opinions and comment to journalists and appearing on the radio and TV.

IFAP says the guide has led to a big increase in the number of IFA mentions in the media. In January, IFAP fulfilled 40 requests from journalists to speak to an IFA.

IFAP chief executive David Elms says: “Press service helps raise the profile of individual IFAs in the media and the whole independent sector.”

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