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IFAP boosts commission by £18m

IFA Promotion generated £18m in commission for members during 2001.

An internal audit by IFAP shows that 263,000 consumers and businesses were put in touch with IFAs during the year after it got 186,000 requests via the internet and 77,000 on freefone hotlines.

To date this year, IFAP has had 180,655 requests, 30,000 more than for the same time last year, putting it on track to meet its target of 300,000 requests by the end of the year.

The report indicates that public recognition of IFAP continues to increase. Res-earch in June showed that 57 per cent of consumers recognise the blue logo.

Recall of IFAP advertising and media comment has also increased.

The research showed that between October 2001 and June 2002, advertising recall rose to 19 per cent from 14 per cent while media comment recall was up to 19 per cent from 15 per cent.

Chief executive David Elms says: “We are thrilled with the increase of our fulfilment figures over the last year and the amount of commission this has generated for IFAs.

“Our membership continues to increase rapidly, expanding the pool of IFAs&#39 details that we can pass on to consumers and businesses.”


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